Not that strange. It might just be the norm for your industry. In any case the AdSense eCPM varies so much I don't think you'll be able to see a destinct pattern. I've had revenue per click rise during weekends and fall during weekdays and vice-versa.
Sorry, I meant to say that I've noticed that the CPC's tend to drop over the weekend (not just the amount of clicks), however I've also noticed that occasionally they do seem to either stay the same or go up. It obviously depends on how the campaigns are managed, and whether or not the higher bidders pause their campaigns over the weekend. Ian
Sometimes it is more, sometimes less. It depends on... What time of the month it is. Time of year. If it is a holiday weekend. Your sites niche.
It all depends on the type of target market you have. My target market is 20-40 somethings, so yes, my revenue drops 20%-50% on weekends. Hexed
You forgot the most important part. - if you have tied your shoe laces twice today - if you woke up on an odd time such as 3:51 or an even time such as 3:52.
Weirdly, my earnings per click tend to go up weekends. This is because, I think, that the clicks early in the business day - call it the first hundred - have tended to be worth about 2x the click value of the last 50. On weekends I get fewer clicks which means more are in the first 100 and EPC goes up.
My impressions / traffic goes up on the weekends but my EPC goes down generally, generally resulting in lower earnings that weekdays, but its never too dramatic due to the increases in clicks due to increases in traffic.
I have a work oriented site and my traffic, clicks, earnings and even eCPM move in a perfect wave rising from a low point on Saturday, peaking Wednesday and tailing off to Saturday again. For me more traffic = more everything
I don't see much difference in earnings. Like everyone else, traffic is slower due to everyone going out and partying or whatever. So I definitely make less money.