This works for Apache web server only. I recently implemented keywords in my URL's that has worked well: http://www.salarymap.com/salary-survey-comparison/index.cfm/Java-Developer/221
Yeah, I've messed a bit with mod_rewrite but still wasn't getting good relevance. Part of the problem is that an aspect of the url ?id=blahblah - the "id" is getting inserted in a certain part of the page, and I want relevance based on that. so it's tough. For instance a url is http://www.mysite.com/page.php?itm=keyword I'm having "keyword' appear on the page in different places...but unable to get relevant ads