Hi, Just wanted to chime in and say thanks for all the great info on here. I'm going to use a lot of it on my own site and see if the CTR improves. I'm also glad to see that what a lot of people consider one of the most important things about earning from AdSense is unique, quality content. My content is unique (quality might be pushing it) and the entire site is put together with the reader in mind as opposed to search engines/adverts. I suspect I could initially make a lot more by optimizing my site to get the best paying AdSense ads, etc, etc, but I'm hoping if I can continue to provide my own content on a regular basis and apply some of the stuff I've learned here my earnings will pick up. So, again, thanks for the great advice folks. I'll let you know how it works out for me! Baz