Often when Google releases earnings, AdSense publishers try to extract how much share Google is paying them of the earnings. Ad you know, a publisher places an ad from Google on their site, the advertiser pays Google and then Google pays a share of that to the publishers. Looking at Google's earnings, you can somewhat figure out how much share publishers make. Always, keep in mind, certain publishers likely get special arrangements. Labnol posted the latest look at this share, showing that in the first quarter of 2009, Google paid an even 75% to the publishers. However, in the fourth quarter of 2009, that share dropped to 72.06%. Whats up with this! You would think since publishers are the core of their business they would increase it not keep lowering it. I may back out of adsense soon and go all affiliate.
What you are saying is true but could affiliates work as well as adsense does for your websites? I believe that if they could you would have already bailed out on adsense...
Guys, we publishers get like 25% - 30% of the amount paid by the advertiser, Google gets the rest. I.E. If advertiser pays 5 cents, publisher gets 1 cent and Google 4 cents. Don't believe the ones who say you get 70+%
We can only go by the numbers we have and that shows their still paying publishers 70-71% down from 75%.
I just read the same thing over at http://thenextweb.com/us/2010/01/26/google-reducing-payouts-adsense-publishers/
The going consensus is that publishers actually get 70% and Google keeps 30%, but you are right nobody knows for sure.