My problem is Adwords is not running any of the ads in my campaign and I think it has to do with the following... Below results are what I get when using the "Estimated Traffic Summary" tool for my campaign: Estimated traffic summary - The following are approximations for the keywords above (NOTE: I had a bunch of keywords like "nelson bc realty")... Based on max CPC: CA$2.00 and budget: CA$35.00/day. Avg. CPC: Not enough data to give estimates Clicks/day: 0 - 0 Cost/day: CA$0.02 - CA$0.02 Now, I happen to KNOW that the keywords I chose have search volume so what could be going on here? If you have any thoughts, I'm all ears...
Well maybe Google doesn't KNOW that these keywords have search volume. What does the keyword tool say?
thanks for responding ian actually the google keyword tool says there is plenty of search volume (relatively so for a geo-targeted KW in a smallish town)
oh man, google is screwing me around or something. I just looked yesterday and there was a LOT of search volume for my selected keywords (between 100 and 1000 depending on the keyword) and now when I look, there is NO search volume at all! what is going on here? There has been significant search volume for these terms for months and now seemingly nothing. I'm even more confused than when I started this thread!!
Sometimes you may experience that for various reasons. Although, in the grand scheme of things between 100 and 1000 is not really a lot for Google... When they "feel" a keyword will not get a lot of clicks, they will disable it since they are not likely to make money from it.
Hey ian, thaks so much for your insights - appreciated! I do see sponsored listings in Google for my search terms - does this indicate that google has not actually disabled it or does it just indicate that google is showing ads for "relevant" searches?
Some of the ads may be triggered by broad match terms related to your keywords but not necessarily your keywords. Are the keywords you're talking about contained in those ads?
Quality score is 7/10 on pretty much all of my ads. sort of... only SOME of the words from my keyword phrases will show up in bold in the ads; but never the whole keyword phrase. It does look like broad matching. Would you recommend I just
do you think my only option now is SEO? or is there still some way of creating a PPC campaign with these keywords. Its weird because for MONTHS (since spring) these keywords have shown notable search volume and that is the reason I began this campaign for my client - I have put a lot of work into it and invested time energy and money. Is google wrong? - are they right? are they falsifying information? Which is false - the no search volume or the actual volume I have been monitoring for months?
No, they are not falsifying information. Most of the tools provide estimates - you only actually find out what really happens once you're on the ground, running the campaigns. I don't know what niche you are in, but some keywords are seasonal. You may want to look at the search trends as well to have a clearer picture of what's going on. Some keywords simply don't have enough search volume for an effective PPC campaign. Chances are there are other related keywords you could work with. SEO is something you should do anyway. Although, if the search volume is not high enough you may not get enough visitors to sustain a business. Personally, I prefer not to touch a niche unless there is a high search volume.
it is for my real estate agent in her local area. The search volume that google reported on in the past months was definitely worth it. My commissions would be quite high so I wasn't looking for VAST amounts of leads to sustain my business. She currently gets 5 leads a month and does handsomely - I was prepared to get her anywhere between an additional 10-50 leads per month based on the search volume I saw in google KW tool. This would have, and WILL if I can figure it out, launched her business through the roof. It seems a bit odd that Google would suddnely say there is no more search volume dont you think? As far as seasonally - in insights for search, it looks pretty steady. Being a new IM consultant, I am in a bit of a learning curve lol
Yeah, I understand. If you want you can PM some of the keywords I will quickly take a look and see what I get.
Ian, you have been incredibly helpful. I will most definitely consider each of your recommendations - in fact they sound like good advice. You must have a lot of experience with PPC. So I guess you saw some search volume on your end I assume. I wonder if google is going through some kind of changes that is causing the discrepancies. Cheers dude
just the latest but not new development: - ad diagnostic tool says, "The keyword phrase doesn't currently trigger any of your ads" So, it looks like the keyword phrases don't currently trigger any of my ads but why would this be if there IS enough search volume associated with the KWs I have chosen? Really not sure what next course of action there is... Does google respond to help inquiries or is that a fruitless endeavor?