Google CEO Eric Schmidt believes television viewers should not have to stand for tv commercials that are “a waste of your time.†Schmidt is frustrated that “When you watch the television you see ads that are clearly not targeted for you.†What does he plan to do about it? Google is preparing to deliver “targeted measurable television ads†and Schmidt says Google has “a good shot at it.†Schmidt expressed his enthusiasm for the $74 billion TV ad market at the Search Engine Strategies Conference earlier this month. He also presented Google research on “Social and Interactive Television Applicationsâ€: 1) focused on using broadcast viewing to automatically present relevant information on a web browser…The system could keep up with users while they channel surf, presenting them with a real-time forum about a live political debate one minute and an ad-hoc chat room for a sporting event in the next. And, all of this would be done without users ever having to type or to even know the name of the program or channel being viewed. 2) Taking this further, we could collect snippets from the web describing the actors appearing in a movie or present maps of locales within the movie as it takes place (no matter if users are watching it as a live broadcast or as a recoded broadcast). [ZDnet]
More and mor TV ad budget is being diverted to online marketing by advertisers because they see the internet as a medium taht allow more foucussed advertising.
With the popularity in internet broadband and the superfast technology of video streaming (like Utube), TV advertising must definitely come on the Internet
Indeed, there are more results in the internet because most people rather surf the net than watch TV nowadays, dont you agree?