I've been debating on whether I want to create a custom results page that fits in with layout of my site. Currently I use Google's default search results page. It's not pretty but the CTR is really good. I was wondering if anyone saw their CTR increase due to tailoring the results page to match their site layout? Just to avoid any confusion I'm referring to Google's Adsense for Search option: Opening of Search Results Page --> Open results within my own site.
I am using the "open results within my own site" for about a week now. I havent noticed any difference. However, I believe that if I wait a while for a better comparisson I will see that it converts better.