Adsense eCPM dip??

Discussion in 'AdSense' started by danta, Mar 31, 2009.

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  1. #1
    Recently i noted that in my account, eCPM has gone down drastically(below $1.00). I think it is because a surge in the traffic. My traffic increased ten times over last month and ecpm has gone down 10 times(equal and opposite), though the click through rate is same.
    Because of this i get only few cents per click.
    I just wanted to ask whether a rise in traffic(significant) will get an eCPM punishment from google or will it improve.
    :)
     
    danta, Mar 31, 2009 IP
  2. lifeplayer

    lifeplayer Notable Member

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    #2
    No, traffic wouldnt affect the eCPM. The eCPM is depend on the CTR and CPC.
    Formula as below
    eCPM = 1000 X CTR X CPC
     
    lifeplayer, Mar 31, 2009 IP
  3. dp2009

    dp2009 Peon

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    #3
    $1 is my CPM, and you have $10CPM before? How come? Higher CTR, and CPC? But can we change both? My CTR is ~.5%
     
    dp2009, Mar 31, 2009 IP
  4. ssaud

    ssaud Peon

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    #4
    my sites are:

    syednetworks.com - 11.5 ePCM
     
    ssaud, Nov 13, 2009 IP