Hello friends. My adsense CTR is 1.33% and eCPM is 0.27% for 75 page impressions and i got 0.02$ for 1 click. so my question is adsense earning depend on which factor and is that my statistics to bad?
Yes, ecpm is important for your adsense earnings (ctr is for amators) if you have an ecpm of $0,27 you need to check all your advertisers present on your website because I'm sure that some of them are making arbitrage, (they use adwords to obtain traffic for a website with adsense). All this are paying like garbage so you need to take some measures if you care about your earnings. How to find their urls? simply! in firefox I use to right click on Adchoises and select This Frame --> View Frame Source if will open a small page with the adsense code where you can find the urls of your advertisers. Check them all by opening a new page in your browser and paste their url (each of them). Where you find adsense just add that url to your blocked websites. This is the only technique that can protect you from a low ecpm.
ECPM is nothing buy how quality is ur add is.it will be shown in ur adsense account in $'s.High ECPM Then even u get 1 click also u will get more earning.Less ECPM will result less earning even u get more clicks.
ecpm is just how much you are earning for 1000 impressions. It tells you the result of all the other stats, by itself it doesn't change anything. ctr and cpc are the two that you want to get as high as possible which then makes the ecpm go up.