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AdSense Dictionary regarding Advanced Reports

Discussion in 'Reporting & Stats' started by zuk, Jan 17, 2007.

  1. #1
    So, people who can help me (and others who don't understand this) please reply.

    I'm logged in my AdSense account right now and I see:

    Page impressions Clicks Page CTR Page eCPM [?] Earnings
    243 XX X.XX% $XX.XX $XX.XX


    Alright.

    Now , I'm going to "Advanced Reports" and I choose to see the Today range

    I sort the results first time by "Page" and I see the results that you can read them upper

    Now, I'm choosing to see data by "Ad Unit"

    Ad unit impressions Clicks Ad unit CTR Ad unit eCPM [?] Earnings
    694 XX X.XX% $XX.XX $XX.XX


    And finally I choose to see the data by "Individual Ad" and I have

    Ad Impressions Clicks Ad CTR Ad eCPM [?] Earnings
    2,565 XX X.XX% $XX.XX $XX.XX


    Can someone tell me the difference in this results ? I admit, I didn't read a second the Google's dictionary about this , but maybe some of you might know to explain it more friendly then Google does.

    Thanks
     
    zuk, Jan 17, 2007 IP
  2. zuk

    zuk Peon

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    #2
    seems nobody wants to give me a hand
     
    zuk, Jan 17, 2007 IP
  3. kh7

    kh7 Peon

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    #3
    The page is the times the pages were shown.
    The Ad unit impressions is the times individual ad-units were shown. Since you obviously have several units per page, this number is higher.
    The Ad Impressions is the times individual ads were shown. Since there are usually 4 ads per ad unit, this number should be roughly four times the number of ad unit impressions.
     
    kh7, Jan 17, 2007 IP
  4. zuk

    zuk Peon

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    #4
    thank you. good job
     
    zuk, Jan 17, 2007 IP