So, people who can help me (and others who don't understand this) please reply. I'm logged in my AdSense account right now and I see: Page impressions Clicks Page CTR Page eCPM [?] Earnings 243 XX X.XX% $XX.XX $XX.XX Alright. Now , I'm going to "Advanced Reports" and I choose to see the Today range I sort the results first time by "Page" and I see the results that you can read them upper Now, I'm choosing to see data by "Ad Unit" Ad unit impressions Clicks Ad unit CTR Ad unit eCPM [?] Earnings 694 XX X.XX% $XX.XX $XX.XX And finally I choose to see the data by "Individual Ad" and I have Ad Impressions Clicks Ad CTR Ad eCPM [?] Earnings 2,565 XX X.XX% $XX.XX $XX.XX Can someone tell me the difference in this results ? I admit, I didn't read a second the Google's dictionary about this , but maybe some of you might know to explain it more friendly then Google does. Thanks
The page is the times the pages were shown. The Ad unit impressions is the times individual ad-units were shown. Since you obviously have several units per page, this number is higher. The Ad Impressions is the times individual ads were shown. Since there are usually 4 ads per ad unit, this number should be roughly four times the number of ad unit impressions.