Hi, I have the site www.rolex-for-sale.com and www.1000-luxurycars.com and www.1000-luxuryhotels.com and I have a problem. In one month my earnings be great and the next month with the same pages my earnings be down. The most extrange case is that the clicks, and % CTR be the same but the eCPM does changing. is this normaly ? Thanks
Probably because the visitors have read that stuff already. Once they've got the info, they probably won't need it again. Add something random in the corner, or an RSS feed. It will help a lot.
Ok, but the visitors statistics say that the visists and views are the same in all months... my numbers are the same, but the eCPM change dramatically Regards
What about visitors? Do you have unique visitors ? or returning visitors? etc. How often you add your content?
I'm mostly curious about the amount of visitors. If you have few visitors, chances are your click throughs don't average out well. I mean: if one more click a day makes a huge difference on that day's CTR, comparing CTR's on a day by day basis doesn't mean anything. Same for monthly earnings. If one expensive click doubles your earnings, variations in income don't really mean much. Just chance - and the only thing you should worry about is promoting and growing the website. Larger website means less variation - though there will still be ups and downs.