Hi All, OK, I think I've got my CTR sorted on AdSense but my traffic is dropping off so I was thinking of starting up my AdWords campaign again. Is there some calculation that says I'm going to make my money back thru AdSense? ...I guess that's an oversimplified question but I'd appreciate pointing in the right direction. Thanks in advance, Cheers, p.
This may sound stupid, but the only calculation is to spend less on AdWords than you earn in AdSense. To do this, start with keywords that have little competition and work to get a Great quality score so you can have the lowest possible minimum bid. Then set your daily budget where it is definitely less than what you are earning in AdSense. After that, you will tweak constantly.