The CPC has gone down by as much as 50% for my site in the last couple of months, while the visitors location has not changed, is this normal or should i be doing something
Then we should try for another best option to earn money as I am earning $10 by just clicking on 6 clicks only.
What kind of traffic does your site get? How much? What geo's? have you changed anything about your site? Added more ads? Changed up placements? It works on a combination of CPM, CPC, and Conversions.
If you are comparing it to Nov/Dec results, it will likely be lower. CPC always goes up for the holidays