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AdSense CPC Dropped Drastically

Discussion in 'AdSense' started by Minterest, Jul 15, 2012.

  1. #1
    Hello,

    My AdSense CPC have dropped drastically this month... I used to average $0.40 to $0.50 earlier... but this month its just $0.10 to $0.15. Its only for me or for you as well?

    - Minterest
     
    Minterest, Jul 15, 2012 IP
    moustafa likes this.
  2. webmaster1189

    webmaster1189 Well-Known Member

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    #2
    same situation over here as well, used to be more then .20 for my niche and now upto .08
     
    webmaster1189, Jul 16, 2012 IP
  3. Minterest

    Minterest Well-Known Member

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    #3
    Oh that sucks.. Any specific reason? Mine is competitive niche... (internet marketing) so there is no reason to justify this $0.10 CPC... infact I used to get many $1+ clicks earlier...
     
    Minterest, Jul 16, 2012 IP
  4. JamesColin

    JamesColin Prominent Member

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    #4
    I think you should not worry about it too much, as the cpc will grow back, don't worry, maybe it is seasonal, if you have been doing it for years you can check last year at this period and see if there is indeed a seasonal factor.
     
    JamesColin, Jul 16, 2012 IP
  5. Steupz

    Steupz Peon

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    #5
    I have never had a high CPC and now I doubt a high CPC exists for any site or market niche.
     
    Steupz, Jul 16, 2012 IP
  6. nickpatel87

    nickpatel87 Peon

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    #6
    I am experiencing the same problem, CPC is getting lower...even if get clicks on high pay niche
     
    nickpatel87, Jul 16, 2012 IP
  7. quiz

    quiz Well-Known Member

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    #7
    Mine have been around 0,03$ for almost a year so i don't see much changes but i heard the CPC is dropping overall from other people i know.
     
    quiz, Jul 17, 2012 IP
  8. Minterest

    Minterest Well-Known Member

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    #8
    It really depends on your niche.. and competition... a NICHE which have a lot of advertiser competition performs 10x better than a non-competitive niche.

    E.g. An Internet Marketing Blog vs. A Recipe Blog
     
    Minterest, Jul 17, 2012 IP
  9. iserverz

    iserverz Active Member

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    #9
    Same here.

    But don't worry, i experienced something like that in the past and i know it will go up again.
     
    iserverz, Jul 17, 2012 IP
  10. rapidfroz

    rapidfroz Banned

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    #10
    So am I
    sever decreasing at adsense earning :(
     
    rapidfroz, Jul 18, 2012 IP
  11. MajorTom10110

    MajorTom10110 Peon

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    #11
    Oh man I feel quite relieved to be reading this from everyone. I've been agonizingly watching my earnings drop as my cpc has gone from .40 - .50 on average to .10 on average! Praying for a rebound...
     
    MajorTom10110, Jul 18, 2012 IP
  12. kanike

    kanike Peon

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    #12
    If you are being smart priced by Google, it will effect all of the sites in your account. Some Adsense publishers segregate their sites. So the better performing sites aren't effected by the low converting sites.
    Try to find out where the ad/position is converting the best on your page and then remove all other adblocks but one located at the best converting position on your site. You should see your CPC rise as only the higher paying ads will show up there. As your overall CTR goes up and earnings are better, your smartpricing effect should reduce.
     
    kanike, Jul 18, 2012 IP
  13. 2423898

    2423898 Active Member

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    #13
    This is normal. Adsense CPC changes all the time.
     
    2423898, Jul 18, 2012 IP
  14. Minterest

    Minterest Well-Known Member

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    #14
    Its still the same... for this month as well... avg. CPC is just $0.15. Its much better to remove ads now... at least it will improve user experience.
     
    Minterest, Aug 15, 2012 IP
  15. hexcalibur

    hexcalibur Greenhorn

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    #15
    I suggest you better look around about SMART PRICING and learn more about it.
     
    hexcalibur, Sep 8, 2012 IP
  16. Minterest

    Minterest Well-Known Member

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    #16
    You have a point there.. I think I have read about that long time back.. And it seems like thats the issue... Got few articles about how to recover... Thanks for that! :)
     
    Minterest, Sep 8, 2012 IP
  17. xAlexKimx

    xAlexKimx Well-Known Member

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    #17
    .40 to .50 cents are pretty low.. Keep it up with your traffic.
     
    xAlexKimx, Sep 8, 2012 IP
  18. moustafa

    moustafa Well-Known Member

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    #18
    I can see that the drop in CPC may came due to different factors, the most of them would be the impact of growth of cheaper mobile and tablet search advertising.

    however, i don't think that this factor should decrease CPC by 200% so i expect other factors like Type of current advertisers/Type of your website visitors.

    Hope this helps.

    Regards,
    Moustafa
     
    moustafa, Sep 8, 2012 IP
    Minterest likes this.
  19. hamlet.fe

    hamlet.fe Active Member

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    #19
    Write articles using High CPC keywords. Sometimes it dropped without any cause. I experienced this in many times. Dont worry much. Everything will be Ok.
     
    hamlet.fe, Sep 8, 2012 IP
  20. Minterest

    Minterest Well-Known Member

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    #20
    Guys... CPCs back to normal now... Its up 200%. Not sure what's happening or happened... I tweaked the AdSense categories... some weeks back... not sure if that is the reason...
     
    Minterest, Oct 3, 2012 IP