Has anybody experienced a high cost per click one day and have it drop low the next to make it look like a roller coaster effect over the long term? It seems like the days I have the most clicks the lower my CPC gets. I understand the advertiser competition may be higher on some days of the week, or campaigns might start, pause and stop on the Adwords side of it. It would be heaven if Google dished out all the good paying ads all the time, but on my highest traffic days (88% search engine visitors) I would love to see the high CPC, like on my lower traffic days. I wish there was a "do not display ad if you are going to pay a low CPC" option. After all I am running a business also and I do not like variables. I still love adsense, but I wish I could reject certain advertisers that do not pay enough to warrant having their ad on my site. My site has been displaying Adsense ads for several years, so its not new. My average CPC is $0.42 but sometimes goes as high as $2.40 on some days. What I would like to see in my Adsense account...is stats for each advertiser, and the ability to turn off certain advertisers off if they do not pay or catch the interest of the visitors. I am only talking about veteran sites that have been involved with adsense for a long time, not the noobs who still need to establish themselves. I am not angry or anything; far from it; but I think it is an interesting subject and would like to hear some other opinions about it, or maybe get some knowledge from somebody who knows more on the subject.
This wouldn't be recommendable. Remember it's an auction system. For example (very simplified): Advertiser A bids $0.50 to appear on your site. Advertiser B bids $1.00 to appear on your site. Advertiser C bids $2.00 to appear on your site. With all three advertisers enabled, advertiser C will win and pay $1.01. If you block out advertiser B, because he's not willing to pay enough, then advertiser C will still win but only pay $0.51. Obviously you would need to take other variables into consideration (e.g. CTR) but hopefully it illustrates the point. Trust Googles ability to optimize your income!
I do trust Google. Just trying to learn as much as I can. I write good unique content in my niche, and that is what I will continue to do. Thanks for the reply
BAck up your content with links. try to build links from as many sources as possible and also social bookmarking like stumble, digg etc. Time spent on building links fetches better fruit in long run.
What about your RPM, does it stays about the same? More clicks at a lower CPC might be the same as less clicks at higher CPC, at the end the RPM would stay about the same.
Lol. That's true. But still we can target US traffic though we're not living in the US. I get .01 CPC in my country's traffic, and getting as high as $5 from US traffic. The key to CPC is traffic targeting. Plus, the keyword and niche.
i am also experiencing such price fluctuations...sometimes, cpc is more than $1 and sometimes, around $0.1