After the success of my first article, I've added to this with Adsense Conversion. This is a longer article and I spent some time, writing and researching the topic. Mostly the audience is aimed at low to mid adsense publishers. I've been reading a few threads on digital point and I felt that alot of new publishers could do with this type of article. The full article is available here However I'll posted half of the article below for users to get a touch. Highly recommended is the source, that contains all of the images that are relevant. ------------ Adsense Conversion otherwise known in Google terms as CTR is the rate of impressions by the rate of clicks. A hypothetical example: 12 Clicks / 3430 Impressions = 0.35 CTR Adsense Formula Thankfully Google has already done the calculations for you which are displayed when you first log into your Adsense homepage. Now as Adsense publishers, this is a significant key area you will need to aim to increase your earnings. As it against TOS it’s against Google policy to disclose your CTR, so I’m purely going to use hypothetical examples. Conversion Rates can have many different outcomes; some of the main influences can be the types of ads that are being served: Relevant Branded Ads These are the type of keywords that are unique to your brand name. For instance: Porsche’s 911 GT3 Turbo Ads that will appear that contain “Porsche 911 Turbo†will generally have a good conversion rate. Competitor Advertisers Competitions can compete for your keywords, this means that you can have a website about Luxurious Porsche’s but ads from your local competitor will be replaced with Mercedes Advertisements. Information Advertisements These are the keywords that will describe your product. When your selling BMW rims and ads appear providing information, the conversion rate will depend on the users knowledge of that product. Associated Ads You’ve got a page dedicated to buying mustangs, but your inventory is filled with ads about Rally Driving Courses, then your conversion rate will be affected by these related ads. You could experiment with your site by removing Ads via your adjusting your Competitive Ad Filter. By experimenting with the different range of ads, you may be able to increase your CTR. Another known method is to block out MFA (Made for Adsense Sites), these sites are generally filled with Adsense and are generally vague and brief on their chosen topic. Ads blacklist is a tool you can use to block out common ads based on your keywords. Other areas that affect your Conversion Rate is how your ads appear. Different sites will work with alternative combination’s and that’s where you’ll need to experiment with different positions and sizes and color. Eventually with experimentation you’ll find a formula that will increase your CTR, Google has provided a hotspot map as a guide to help webmasters. ------ Once again please let me know of your comments, they are highly valued...