Wondering what does a company need to compete with adsense. I mean technically. Anyone has tips on how we can fight Click Fraud.
I guess its lots of $$$ and the guts to start of with such business. Yahoo is still not ready to get into PPC advertising out of US cos they dont have much non-US advertisers. I am sure they will get these advertisers once they allow publishers out of the US. Yahoo is not ready to take that major step (maybe risky) which Google took and is so successful today. End of the day in any business A person who hits the nail first gets it all and the others enjoy with the left overs. There are millions of Non-US ppl banned from AdSense due to invalid clicks and once YPN is open for others 100% of these guys are going to sign up with YPN and generate more invalid clicks. IMO Yahoo is not ready for all this as of now but they are the only ppl who can come close to Google AdSense as of now. Forget beating Google...Its too late now.
The yahoo is already present in ppc in lot of other counties and infact it has outshined google...... personally i prefer yahoo(overture) ...... it gives me better conversion rate....
I have an idea about eliminating click fraud to 0 (zero). Few changes in google. Maybe not to zero but costs of clickfraud would be cutted of.
Honestly, the best thing you could probably do is write a paper and try to get it published. While you won't profit directly from your idea it will open other doors for you (Google/Yahoo/MSN job offers and recognition in the industry).
While Google AdSense is the clear #1 in the contextual advertising industry, they don't have a "lock" on that position. In any competitive market, increased competition yields greater benefit to the consumer (in this case, publishers), while at the same time making it more and more difficult for a given company to maintain or increase market share. As more competitors enter the market, look for Google to be more "forthcoming" with information regarding their payouts, etc. If they don't, they stand to lose their #1 position. The official launches of YPN and MSN adCenter should make the market considerably more exciting, which is good news for all of us. Sam
thing that matter is running the campain on the right time, your timmings must be according to the marketing you are targetting. wether uk,us, or aus.