Adsense Blacklist. Pure Bullsh*t in my opinion.

Discussion in 'AdSense' started by DaStarBuG, May 4, 2006.

  1. #1
    I read so many "articles" and "threads" where people advice to use an adsense blacklist to block certain "low paying" advertisers from your site to "increase revenue"

    Ok now THAT is pure Bullsh*t in my opinion.

    Google is always displaying the highest paying ads on your website at least that is what they tell.

    So if an ad from the "blacklist" is displyed on your site and you block it, you will get a lower paying ad instead.

    The only valid reason for these lists I can think of is banning ads from sites that are purely made for converting low paying ad clicks into high paying ad clicks for the "webmaster" and you want to "protect" your users from these frauds.

    What is the deal with so many people falling for this?
    Or am I totaly wrong?

    I have no single site on my blacklist.
    I even let competitors advertise on my site. If they want to pay me for my users clicking on their ad so be it.
    I don´t fear competiton ;)

    Enlighten me :p

    UPS. Wrong forum. Please delte this thread. I reposted it in the right forum here: http://forums.digitalpoint.com/showthread.php?t=81615
     
    DaStarBuG, May 4, 2006 IP
  2. ForgottenCreature

    ForgottenCreature Notable Member

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    #2
    Is that the case? I always thought if the adsense bot couldn't display high paying ads, it would display the low paying ones.
     
    ForgottenCreature, May 4, 2006 IP
  3. seopup

    seopup Peon

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    #3
    Yes but ...

    Google is displaying not a fixed number of ads , eg for a large rectangle it can show 1-4 ads , if one is low paying (from adsense black list) and these are written well , visitor may click on it and the other can give you more $$$

    my 0.02 MDL (Moldavian Leu :D )
     
    seopup, May 4, 2006 IP
  4. clancey

    clancey Peon

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    #4
    I agree, in some measure with your comments. I would not normally use a blacklist.

    However, I would use a blacklist, for instance, if link farms were to start using AdWords to attract traffic. Such sites are extremely frustrating and if such sites were to become prevalent in AdSense, they would cause people to stop clicking.

    Otherwise, I would just target competitors.
     
    clancey, May 4, 2006 IP
  5. ethanwa

    ethanwa Peon

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    #5
    I agree. The blacklist has done nothing for me.
     
    ethanwa, May 4, 2006 IP
  6. Lotus9

    Lotus9 Peon

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    #6
    What does the * stand for?
     
    Lotus9, May 4, 2006 IP
  7. frisby

    frisby Well-Known Member

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    #7
    Yes, i agree with author of thread, i came on the same idea. But practicaly, we will hardly or never get answer if we are wrong. :D
     
    frisby, May 4, 2006 IP
  8. seopup

    seopup Peon

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    #8
    Anyone tested this ?
     
    seopup, May 4, 2006 IP
  9. dreamedia

    dreamedia Peon

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    #9
    i've actually tested the blacklist for two days, my eCPM dropped by -15%.
     
    dreamedia, May 4, 2006 IP
  10. DaStarBuG

    DaStarBuG Peon

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    #10
    That proves my point
     
    DaStarBuG, May 4, 2006 IP
  11. jackburton2006

    jackburton2006 Peon

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    #11
    No, it doesn't. That's one person's experience. Others may be different.

    If some publishers want to use their URL filter, what's it to you? It's no skin off your nose, and getting all "ranty" over it is silly. :rolleyes: To each his own.
     
    jackburton2006, May 4, 2006 IP
  12. iBold

    iBold Peon

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    #12
    still..a heads up is usually good..
    In any event, a blacklist doesn't make sense to me either..it's in g's best interest to show the highest paying ads that are relevant to your content for your visitors to click, so they get paid the most. IMHO I would also just leave it to them to decide what should and shouldn't be shown on my site (purely from a monetary standpoint).
    It was my understanding that the blacklists were simply a way to keep competitors from advertising on your site?
     
    iBold, May 4, 2006 IP
  13. jackburton2006

    jackburton2006 Peon

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    #13
    There are many reasons to make use of the URL filter. For instance, I recently posted in another thread about a particular advertiser who keeps showing up on my page, dominating one particular ad spot, even though the ad has nothing to do with my page. Even if this ad was to pay the most (thus earning its top spot), I do not believe it will pay more, as it won't engender clicks. (Example: If you are a woman who visits a site about make-up, and there's an ad about monster trucks, will YOU click on it?) I believe that the right ads will get more clicks and thus, in the long run, earn me more. Hence, I shall use the URL filter. Google does a lot of things right, but they can't know what's best for ALL of their publishers.
     
    jackburton2006, May 4, 2006 IP
  14. DaStarBuG

    DaStarBuG Peon

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    #14
    you mean in my topic title?

    * = i

    I thought that was obvious :p

    I think you totaly missunderstod my thread jackburton2006

    I am not demonising the url filter I want to raise a point about using blacklists for low paying keywords that everyone is talking about.

    Blacklists which are provided for example from http://www.adsblacklist.com/

    They state
    This is what I call bs.

    And I posted my reason in the first post.
    If I am wrong please let me know. I am always open for an argument ;)

    I think there is a lot of "hype" going on but many users using these lists don´t know what they are doing and in the end hurting their business.

    Banning single urls like from your competitors, or ads you don´t like to have on your site is not what this is all about.
     
    DaStarBuG, May 4, 2006 IP
  15. jackburton2006

    jackburton2006 Peon

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    #15
    jackburton2006, May 4, 2006 IP
  16. mariush

    mariush Peon

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    #16
    As I've said in other threads, I'm using the blacklist to disable ads for sites with only Adsense in them, sites like "We've found the best 10 sites for you".

    I wouldn't be so sure that google always selects the highest paying ads. If your site has a low number of visitors or a low ctr, google may prefer to use high paying ads on those sites with high ctr, because the advertiser will see results fast and will be motivated to invest more. That's my thought about it.

    Also, if you're working on a site with very popular keywords such a games, flash games, arcade, music, mp3 and so on, I'm sure there are hundreads of ads in their database from which to pick just 4 or 5. I don't think Google computes for each impression which are the best paying ads.

    With my game site, I mostly get 2-3 cents a click.. and a max of 20 cents, I used to get 1 cent clicks when people used to click on "top 10 sites type" of ads.

    I know this because on some days, I only get 1-2 clicks from 20-30 visitors and I have channels to track down which ad section and page has good ads.

    P.S. Also, recently I've started disabling ads written in chinese or japonese, ads that go to a japonese or chinese shop that sells Playstations, Xbox and so on. They just use the shop's link and the affiliate id, they don't even bother to create a site.
     
    mariush, May 4, 2006 IP
  17. devin

    devin Guest

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    #17
    Blacklist is for two purposes:
    1) block MFA sites.
    2) if you're selling things, block your competitors sites.
     
    devin, May 4, 2006 IP
  18. The Webmaster

    The Webmaster IdeasOfOne

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    #18
    Dont make duplicate threads my friend, or you'd be in trouble.
     
    The Webmaster, May 4, 2006 IP
  19. Freddy81

    Freddy81 Well-Known Member

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    #19
    In my experience, blocking MFA sites (=low paying advertisers) works good for me, because I use maximum 1 ad unit, mostly 300x250.
    It is filled with ads even if if my blacklist is pretty much filled.

    The facts about my single channel.
    Before removing MFA sites, I got average 70 clicks and $26.
    After removing them, I got the same number of clicks, and $42.
     
    Freddy81, May 4, 2006 IP
  20. jacksmith

    jacksmith Peon

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    #20
    This is really a good discussion and i am going to implement some filtering right away. will post the results in few days!
     
    jacksmith, May 5, 2006 IP