Adsense big eCPM

Discussion in 'Reporting & Stats' started by plmerlin, Oct 3, 2005.

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  1. #1
    This morning I looked at my adsense stats quite early like 6am and I had one click on for one of my sites. The CPM was like $xxx.

    I looked at the eCPM definition:
    So if I understand well, if the eCPM is $180, the advertizer earned an average of $180,000 for 1,000 impressions or in the case of 45,000 impressions, the advertizer earned $8,100,000.

    Can you help? coz I don't understand... these numbers look freaking high.
     
    plmerlin, Oct 3, 2005 IP
  2. Liminal

    Liminal Peon

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    #2
    Advertiser does not earn. Advertiser spends money to advertise. Publisher (you) does earn. Higher eCPM than usual means a) higher payouts per click than usual and/or b) fewer impressions than usual.

    So, if yesterday you earned $30 and had 1500 pageviews, your eCPM was 30/1.5 = $20

    If today you earned $100 and had 1500 pageviews, your eCPM is 100/1.5 = $67

    Google wants you to know the eCPM since with most CPM (e.g. TribalFusion) networks out there, your CPM would be close to $2 while relevant text ads tend to result in a much higher CPM despite the fact that they require clicks for you to earn money.
     
    Liminal, Oct 3, 2005 IP
  3. plmerlin

    plmerlin Guest

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    #3
    So, if an advertizer earned $1.8 and had 10 pages viewed his eCPM will be:

    $1.80/10= $0.18 per page viewed or $0.18*1000= $180 per thousand.

    Bringing his eCPM at $180.

    Am I correct?
     
    plmerlin, Oct 3, 2005 IP
  4. Liminal

    Liminal Peon

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    #4
    a) Advertiser does not earn in the PPC market. Well, they do by having referrals from your site, but that's a different story.

    b) $1.8 with 10 pages views means you have to divide $1.8 by 0.01 (10 pageviews/1000)

    So your eCPM (profit from you pages) would be calculated as 1.8/.01 = $180
     
    Liminal, Oct 3, 2005 IP
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  5. plmerlin

    plmerlin Guest

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    #5
    That makes way more sense that my $million.:D

    Thanks for your help.


     
    plmerlin, Oct 3, 2005 IP
  6. Liminal

    Liminal Peon

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    #6
    No problem
     
    Liminal, Oct 3, 2005 IP
  7. plmerlin

    plmerlin Guest

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    #7
    Can I pick you brain one more time?

    What is the importance of the eCPM? I understood that Adsense pay a portion on what is paid by the advertiser.

    If an advetiser pay $0.05 per click and his eCPM is $100 (very few impressions but high conversion rate), the publisher will get a fraction of the $0.05. Am I correct?

    Thanks.
     
    plmerlin, Oct 4, 2005 IP
  8. EWpro

    EWpro Well-Known Member

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    #8
    The 'eCPM' you see in the stats are not related to any particular 'Advertiser'.
    It relate to publishers - that is YOU - earnings per 1000 impressions.

    BTW, Google pay portion of the $ to publishers is right. But the rest what you are asking is not clear.
     
    EWpro, Oct 4, 2005 IP
  9. plmerlin

    plmerlin Guest

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    #9
    I'm sorry --- I'm lost :p I'll have to re-read about adsense... I thought that eCPM was Cost per Thousand and it was related to advertisers.
    Well reading again will not hurt:D

    Thank you
     
    plmerlin, Oct 4, 2005 IP