I came across an article on digg.com today about Adsense and AdWords. ( http://west-wind.com/WebLog/posts/302826.aspx ) A few quotes from the article: A couple of months ago I started in earnest tracking the advertising hits that Google generates for me. And what I found is not a happy picture. About 30-40% of the traffic generated - ie. the traffic that I pay for - comes from link farms... My thoughts: Yes, I think this is sad, but true. If I were an advertiser, it would naturally make me feel as thought I've been ripped off. But it also bugs me as a PUBLISHER who makes money with adsense. I work hard to add high-quality content to my site. And the value of the clicks is diluted because of link farms, parking, and adsense sites with with no content. I'm getting less per click-- and advertisers are paying more-- because of these ridiculous no-content and low-content sites. Granted Web advertising is a bit like aiming buckshot at 100feet out, but the fact that there's a link farm and it's not even hitting a primary target that I'm paying for - well it pisses me off. My thoughts: This statement is right-on. If PPC content ads are going to continue making us decent income into the future, I think advertisers need to see the value in it. I don't think advertisers would approve of many of the sites their links are placed on. I sent an email to Google Adsense support and asked about Link Parking sites and what their policy is in regards to counting these hits towards paying clicks. The response was essentially a shrug of the shoulder: Yeah, we know about it and they are legal, and sure you have to pay for these links. My thoughts: If people are allowed an opportunity to make money, they will. I don't blame the owners/operaters of link farms, parked sites, or low-content sites.... I blame Google for not taking the lead on this one. Wondering if anyone has any thoughts on the points in this article. I thought the author was spot-on and it really outraged me... and I'm not even an advertiser.