I've been following adsense reports for the past week and a half and it seems that usually after 4pm EST my report earnings come to a screeching halt. My impressions seem to go up at a steady pace however my earnings and clicks appear to stop until the next day. Has anyone else noticed anything similar or is this just some crazy coincidence?
Click patterns are interesting and depend on site and site users. My sisters site gets most of its clicks in evening. Weekends are light in click dept. Tuesday, Wednesday, and Thurs are her big days. With an e-commerce site I did, Sunday evening was a big time. Wanted order to ship on Mon. Realized if they ordered on Sat. order was not going to ship until Monday. Shannon
I find that the lag in the reports is not always the same either. Just check a couple times a day and dont worry about it, that is my plan...
Okay... things seem to have improved a bit. I know the day I posted this it was at it's worse moment.. it was also the day adsense stopped updated stats which had me even more worried. I do notice that most of the click thru's for this particular niche come through during the early day. What's even more interesting is that the during the early hours I average about $1 a click.. and during the hours after is usually about half of that. Maybe advertisers are using up their budget for the day? Or does google adjust the earnings %? Just an interesting observation I had.