AdSense & AdWords Goes Video!

I hope in the future we will not have to wait the end of a video advertisment in order to visit a website just like TV ,

Hum.... Video ads is a bad bad idea IMO

 

irka and sarahk, you're missing the part about "click-to-play". The videos won't play until the user clicks them to start.

 

a nice thing it can be. has any one used such ads on his/her site?

 

i don't think they will be too mainstream, due to their expense. Ie product launches etc so not too worried. However if they take ages to load that is going to be a hassle on websites (ie lots) that use adsense because its so quick to load (as well as other things).

 

Hi everyone --

The answers to most of your questions, and an example of what video ads will look like, can be found at:

http://adsense.blogspot.com/2006/05/introducing-video-ads.html

Hope that helps!

ASA

 

Looks nice.

Are we going to get paid for someone clicking on the play button or on the ad itself?
If it's on the ad only advertisers will get some free exposure.

 

Video ads can be either site-targeted (i.e., paid on a CPM basis) or contextually targeted (paid on a CPC basis).

For contextually targeted video ads, you'll be paid for user clicks to the advertiser's landing page-- accessible through either display URL at the bottom of the ad or by clicking on the video itself during play.

 

I can't wait to see how this turns out. I think my visitors will love video ads.

 

I think these will be a big hit and may have a higher CTR initially, for the novelty if nothing else.

And if people produce compelling commercials to run in these units the CTR may not plunge.

If they run/start/play as well as the google video product, the user experience should also be pretty good. time will tell.

fingers crossed...

 

Great Freaking News. Any idea it would suit for a big news site.

The Great Tribune.

 

Yes but it also means they might only target high traffic sites with great CTR rates...