I am using ad sense now for a while , but I don't have that success yet in earning a lot of commission, I made some cash with ad sense but not that much that I can take my wife for a dinner. If some on have other advice, let me know. What I learn in the mean time is that word press has a very good plugin, for ad sense, search for ad sense in wordpress Goodluck, Clife
First thing is unique content because the content is king of your site. Then you can get huge traffic from search engine and make easily money from adsense. Simple formula is: Unique Content = Traffic = Earning.
If your looking to JV and earn 1K-3K a month pm me. I can write up a joint venture contract and fax it over. White hat campaign <1% chance of banning.
You'll want to have unique content and keep updating your website, which will get you more search engine traffic. Also, you'll have to be targeting keywords and topics that have a high CPC to make decent money. Otherwise you'll have to make up for it with large amounts of traffic. Plus you can always consider other ways to earn with your site like Amazon or CPA.
That's not shortcut, you need to work out on both the content and traffic before you can earn good money keep working on it and sure your earning will increase time to time
The main thing is to have high quality web site(s) with unique and original content. Such sites will get traffic from search engines with less or no efforts. More traffic means more revenue.