With the dreaded smartpricing wrecking havok, what about ads with "false" promises? It is common with CPM ads, the banners offer something for free, but when you get to the advertisers website there is a lot of small print and nothing is free at all. Recently I've noticed this with adsense too, not often but occationally. Ad descriptions making promises they don't keep. This cannot be good for conversions. Visitors clicking adsense ads and notice that the ad didn't offer what it promised so no conversion. What are Google's rules for ad descriptions anyway and how much control does the advertiser have over what counts as a conversion?
I think that we can't do anything against this, or better said not somethink what will fix this. But I agree this is a problem.
If you are trying to say these ads could lead to fewer conversions, if any, I think you have a very valid point.
Ip ersonally think Google should stamp out these ads because it will lead to higher quilaity ads, which in turn would lead to higher conversions. The only problem is these 5-10 cent ads really add up for Google.
Yes that's what I was trying to say, and fewer conversions puts the publisher at risk of being smartpriced because the ads are crap.