Ads Targeting

Discussion in 'AdSense' started by andrej, Jul 29, 2007.

  1. #1
    I wonder if it is better to use targeting for your Adsense channels or not?

    Targeting means that your Adsense channel is shown to advertisers as an ad placement. So if advertisers like my site, they might decide to "target" their ads on it. Am I right? And then if they decide to do so, there must be something that makes them think that people will click their ad particularly on my site. And this could also help me to get more clicks.

    So far I've never used this Adsense feature, but I think it would be a pity not to use it. Do you guys use it? Does it work like I've said?
     
    andrej, Jul 29, 2007 IP
  2. Tearabite

    Tearabite Prominent Member

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    #2
    i've started using it more and more over the last several weeks.. I have noticed that my ePC has gone way up, but i don't know if the increased ePC is due to the targeting or not..
     
    Tearabite, Jul 29, 2007 IP
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  3. andrej

    andrej Notable Member

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    #3
    OK, so is the following possible?:

    If advertisers like my site, they might decide to "target" their ads on it? And can an advertiser publish his ad(s) only one my site (only on the one channel)?
     
    andrej, Jul 29, 2007 IP
  4. godmode

    godmode Well-Known Member

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    #4
    As far as i know, if advertisers targets your site your are not paid per click for those ads. Those ads are purely CPM.

    Yeh, advertisers typically targets channels.
     
    godmode, Jul 30, 2007 IP
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  5. andrej

    andrej Notable Member

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    #5
    I really didn't know this. So I'm rather not going to use targeting.

    However, Tearabite, do you use targeting for all your Adsense channels?
     
    andrej, Jul 30, 2007 IP
  6. Tearabite

    Tearabite Prominent Member

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    #6
    No, not all, but many..
     
    Tearabite, Jul 30, 2007 IP