I started to promote a site with Google Adwords for less competitive keywords. I already know that these keywords lead into many inquiries and sales. The start price was $1 USD it increased within 2 days to over $2 USD per click which was very amazing as there are only e few people bidding on them. I know that these keywords are effective from another site I also promote but comes up natural in the search results, thats why I use them. I use in total 10 keywords only which are "exact match". I have 1 campaign with 3 different ad groups in it and spread those 10 keywords over the 3 different ad groups. Every ad group has a budget of $30 USD per day I receive around 3 clicks per day from the whole campaign which cost around $6 USD per day and create one sales from it. The ads showed for over 1 week and I created a few sales. Suddenly the ads stop showing and I get the message for the most effective keywords: "Rarely Shown Due To Low Quality Score" I know that you need to optimize landing page and ads which show in Google search results and I have done this but the ads still not show. Is Google cheating or has somebody similar problems.
It may be that one or two keywords that you selected needed some sort of revision. If you can revise the keywords again, things might start to work for you.
I have revised the keywords already and created a new ad with correct text to let keywords come back in the title and description of the ad. I also optimized the landing page and added those keywords to the landing page but it does nothing. I also have tried all options "broad match", "phrase match" etc. The ad still got a low quality score.
The best way now is to write to them. They are supposed to be very good in forwarding quick responses.
First, stop trying to "tweak" or optimize your landing page. There are two main components of quality score. One is about 25% of the score and that is keyword relevancy. Is your keyword relevant? If you're selling widgets on your page, you should not be using thingamabob as a keyword. The only tweaking needed if you don't have keyword relevancy is having enough content. One paragraph mentioning widgets once is not going to help Adwords determine that your page is about widgets. Having relevancy should be easy. Now that you have it, 65% of QS is your click rate. Not an absolute CTR like "2% is a QS of 7". Your click rate is compared to every other advertiser who ever used the keyword. If the average is 2% and your own CTR is 2%, that gives you an average QS with is 5 or 6, whatever Google set the mean QS to. There more details in the Adwords FAQ. So to increase QS, you need to increase CTR. How do you increase CTR? Have better ads.
It says: Quality Score = 2/10 Keyword Relevance: Poor Landing Page Quality: No Problems Landing Page Loading Time: No Problems The landing page is about "Blue Widgets London" it does not show for this term but it shows for "Blue Widgets in London" but this keyword lead to almost no inquiries. The site needs to come up with "Blue Widgets London" I know its 100% related to this term and I try to tweak the ad but it does not show up at all. Any ideas what I can do....
I met the same problem and I really want to know an exact formula about calculating the quality score.
You have poor keyword relevancy. There's really only a few reasons for this. The first is your site being about "blue widgets" but you are bidding on "green thingamagigs". Another is that you just don't have enough content to show the system that your page is about blue widgets. Once you fix that, everything will fall into place and you can concentrate on increasing click rate.
Low Quality Score is usually the result of one or more of the following: 1) The keywords in your ad group are not focused. They should be VERY slight variation on the same keyword phrase. 2) Your ads are not as relevant as they should be. In other words, you're not using the keywords from the ad group in the title, text, and/or display URL of the ad. 3) Your landing pages are not as relevant as theey should be. In other words, you're not using the keywords from the ad group in the <title>, <h1>, <h2>s, content, and URL of your landing page. 4) Your click-thru-rate is very low. Checkout these four pages for more information on quality scores.
I think that this problem can be done step-by-step. "Rarely Shown Due To Low Quality Score" is a very usual problem that I have to face everyday. Can you tell me which you are advertising your website, Google Search Network or Display Network ? Because in each network, Google has special formula to calculate QS, so I think you should focus on this problem first.
You are correct saying that QS is calculated differently on each network. In search, keyword relevancy is taken into account. On the content network, it doesn't matter because you are targeting differently. In search, as mentioned, the biggest component of QS is CTR. In content, it is virtually all CTR. You should never mix search and content together in the same campaign. They are totally different so your approach, strategy and ads should be different.
Agree with Lucid - what is your CTR? Improve your CTR and you will improve QS - sometime you can do this by increasing the bid AND heavy split testing can bring it up.