All of a sudden, I got this message "Ads rarely show due to low quality score" in my AdWords account for all my best keywords. From what I've read online this is the kiss of death. Apparently this is due to poor conversions, but my site has been doing decent conversions. How can I get the equivalent of banned for advertising my sites. How is someone supposed to make a reliable income from Internet Marketing when these Google Fuc@#@!#!ers keep making all these lame ass rules. Does someone know how to solve this problem? Thanks, Buddha
Well, it may not improve your account performance but sticking to "The Eightfold Path" should help your equanimity! ;-) Actually, conversions have no effect on QS. The best solution for low QS is to improve the relevance of your ad and landing page to the keyword, e.g use keyword in ad-text and in the display url if possible and ensure your landing page is properly optimized (if necessary create new ones for specific keywords.) Long term, CTR also has some influence on QS but it is not, IMHO, critical.
Bjewelled is spot on, conversions have no affect at all on your QS, it is purely an indicator for yourself. Just remove the keywords that are not relevant to your campaign, make sure your adverts have the keywords within them and finally deeplink each and every keyword to the most relevant pages.
Actually, as with conversions, your landing page quality has nothing to do with your ads rarely showing. The quality of your landing page only affects how much you need to pay to appear on page 1. The message does not say that this is the problem. If historically youve done well, then it sounds like your keyword and advert relevancies are the problem.
Yeah, your conversion rates aren't a problem affecting your QS at all, but: [\quote]your landing page quality has nothing to do with your ads rarely showing[\quote] is incorrect. Your landing page does affect your QS, through it's relevancy. To increase your QS there are absolutely loads of things you can do: 1) Organise your campaigns / ad groups / keywords better to increase relevancy: for ease, I generally use the Keyword Grouper tool in editor. 2) Put a high budget on these KWs initially and bid high initially - this will get you a better position and higher CTR - which increases your QS. Then gradually reduce your bid - you should find that your QS won't drop 3) Make sure your KWs are in your ad text - this makes them bold and can increase CTR 4) Experiment with your ad text - using capitalisation, removing www. from display url, inclduing KW in display URL, inclusion of 'power words' etc etc etc 5) Make sure your landing pages are ok - slow loading pages are bad - click the magnifying glass next to your KWs and then click on more details- Google will tell you if the page is loading quick enough. Take your best performing KWs and include them in your metatags, take your best performing ad text and include in your metdescription, etc etc etc.. Loads of stuff to do but if you do all 5 things then your QS will DEFINITELY improve
"For calculating a keyword-targeted ad's position, landing page quality is not a factor." From the horse's mouth. Have I misunderstood what Google meant by this? As I see it - if you bid more than the first page minimum, then landing page quality does not enter into it. Also, im not sure about the Bid High for a good QS idea - doesn't Google normalise CTR to position?
[\quote]"For calculating a keyword-targeted ad's position, landing page quality is not a factor." From the horse's mouth. Have I misunderstood what Google meant by this? As I see it - if you bid more than the first page minimum, then landing page quality does not enter into it.[\quote] Whilst landing page quality has no effect on ad position it most certainly has an effect on QS (which then has an indirect affect on ad position). From adwords support: "Meeting your first page bid is not a guarantee of placement. Ad placement will still be dependent on Quality Score" [\quote]Also, im not sure about the Bid High for a good QS idea - doesn't Google normalise CTR to position?[\quote] well, some time at the end of november (I think) Google said it was going to be implementing this 'soon' but they never announced that they've actually done it - anyone have any news on this - if it has happened yet or not? I'd be interested to find out- if they have then scratch point 2
@JHardy Thanks for the info - I will keep this in mind in future (I make sure my landing pages are good anyway so thankfully my misunderstanding hasn't cost me). I'm still not sure I understand the principal though: Let's assume that you have a perfect score for all factors except landing page quality, which is poor. Then you would have a perfect score for ad position, an ok overall QS and a poor minimum bid score. If I now bid the same as my competitors I will appear top because I have a perfect score for ad position. Given that I bid more than the minimum bid - how will my campaign be effected by my poor landing page?