Im sure my income would grow rapidly if adsense would put relevant ads with the topic of each page! I have a finance site and each page has been optimised for a specif keyword relevant to that page. But Google has decided to place finance ads on each page, but hardly any of them are relevant to the topic of each page. For example it is possible that a page on home equity would have 4 ads on mortgage calculators, or a page on home insurance with 4 ads from sponsor children organisations. Could you guys have a look and tell me what you see or maybe a tip or 2 to head me in the right direction? The site im talking about is in my sig and its about mortgages and home loans.
nice site. one question though, why would you want to drive potential customers away to another site are you not able to convert your current traffic into selling what you offer? asking the merit to what you are doing because to me it looks more a portfolio site which is normally meant to boost the business it markets
To be quite honest, there is no product to sell. It is solely as an information website with income coming from affiliates and adsense.
Ah ha . last year I went to developing a finance information portal for a client who was in insurance but made the mistake of giving in a .info domain name behind the name of the insurance company. We didn't develop the portal due to time constraints, but when I relaunch the portal it will be under a different domain name. Content information sites to me should not have a company name attached. Sorry for waffling, it probably doesn't help you as such, but with your site looking more as a representative of a set company I am sure it can effect what traffic you get as well as Ads. But then I may just be barking mad
you might be onto something there as i have had quite a few enquiries ABOUT products. I will change my header and logo
FWIW I see relevant ads on all your pages (I'm in the UK) except for ' home insurance' where Tsunami ads dominate. I guess this is the price you pay for mentioning floods, emergency management, building materials, wind-related damages, fire, windstorms, hail and explosions? Maybe you need to do a little tweaking with the text? Cheers BP
Good looking site. Sometimes you will get fluctuations like that when the adwords bid amounts go much higher for certain market segments. There isn't much you can do about it. In my opinion they are still relevant enough and they will pay better. If it stays like that all the time you need to tweak the keyword weight on the individual pages.
Conratulations on how elegant and well designed the site is. It is really well done. It is also entertaining - I actually laughed out loud at the placement of the mortgage calculator ad just below the image of half-submerged house here (Sorry! I have a sick sense of humour) - but at least I now understand your problem. Would it be worth experimenting with, for example on the page cited, excluding the URLs of the Mortgage Calculator firms from your Ad Channel for that Insurance-oriented page only? The "Insurance" keyword density in the text and alt titles of the images is already quite high, so you might get more relevant ads once GOOG's ad bot revisits to replace them. Against this, as MattL suggests, even if the current ads are only slightly relevant they might pay better overall despite being clicked less frequently than the more focused ads would be.
Google places ads using their algorithm, which SHOULD be relevant. However, sometimes, they are terribly irrelevant. It would be nice to be able to choose which ads you want. You know the traffic and you know what they like. My only suggestion is to try to force the content to get the ads you like. It takes some practice, but the income increases make it worthwhile. Relevant AND attractive ads are about the most important thing on the page, when using Adsense.
I have the same problem. My keywords and content are all dead on the nail, but I get different ads too. Today was the highlight of this - my site is about turtle biology, and I had only 3 turtle related ads and two completely not related: one was about 'meeting people on a webcam' and another titled 'sexy boys and girls' !!! Mind you, my website is educational, for all people including kids. I hope these ads didn't help me loose traffic... I filtered them out. Now My skyscraper shows only 3 ads and 2 empty spaces - same old story of my 'index' page (any other page, even those with three sentences and the same menu show properly turtle related ads in the right numbers). I gaev up on trying to figure that out...
Yes, nice design, and I like the images over the ads. when I looked, all the ads were relevant. It could have just been by chance that you saw those other ads. It's not 100% accurate in their direction of ads, but they work very well most of the time on your site.
I think that the Gbot looks at just the first few sentences to determine ads to place, although I've heard that it may look at the latest comments in a blog. So, you need text at the top that will bring the proper ads, then actual content farther down. Also, when I create a new page I usually have to reload it a few times to get some relevant ads to start showing. And if I keep reloading sometimes the Gbot will start sending wacky ads, as if it's hunting for something click-worthy to run. And regarding 4FYB2R's turtle biology page...how many relevant ads will G be able to find in its inventory??