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Ads in the Footer/Header of a site

Discussion in 'AdSense' started by usasportstraining, Dec 18, 2007.

  1. #1
    Would you say that it would be a bad idea to put ads, especially if you doubt they'd be clicked, in the header or footer of a site?
     
    usasportstraining, Dec 18, 2007 IP
  2. Sohan

    Sohan Peon

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    #2
    Make sure it's never above the logo, and no way in the footer!
     
    Sohan, Dec 18, 2007 IP
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  3. ForgottenCreature

    ForgottenCreature Notable Member

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    #3
    Who said you can't place ads in the footer?:confused:
     
    ForgottenCreature, Dec 18, 2007 IP
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  4. dapyx

    dapyx Active Member

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    #4
    no one will click ads in the footer. The best way is to combine them with your content, this way they will be clicked.
     
    dapyx, Dec 18, 2007 IP
  5. ForgottenCreature

    ForgottenCreature Notable Member

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    #5
    My buddy owns a site and has ads in his footer. He's generating $10/day from that spot.
     
    ForgottenCreature, Dec 18, 2007 IP
  6. sundaybrew

    sundaybrew Numerati

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    #6
    How did you conclude this buddy :?

    I make plenty of clicks off my footer spots
     
    sundaybrew, Dec 18, 2007 IP
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  7. turbosatan

    turbosatan Well-Known Member

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    #7
    i would have thought you would get little or no clicks from a footer.

    i know i very rarely look that far down a page.
     
    turbosatan, Dec 18, 2007 IP
  8. hamerz

    hamerz Peon

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    #8
    Why allow ads to clutter your site when you doubt they would be clicked on?

    What is the purpose of the site? If you intend to keep your visitors on the site for your own purposes, don't display ads.

    If you want to temp visitors to exit your site, then you may provide ads. If you are going to display them you should place them in areas that users are most likely to click.

    Google's Response to Ad Placement

    A Report on using HeatMaps
     
    hamerz, Dec 18, 2007 IP
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  9. convergent

    convergent Active Member

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    #9
    Why are you putting ads on your site that you doubt anyone would click on? That pretty much means you doubt they are of interest to anyone on your site.... so why run them? It does "cheapen" a site a lot when you run totally irrelevant ads. Now mind you, you don't have a lot of control over what an ad network shows, but you have to assume the network in general is going to serve ads relevant.

    With regard to ads in the footer, in my sites when I'm typing a quick reply, I can certainly see the footer ads and I definitely get clicks from people on those ads. Just be careful because some networks don't allow their ads below the fold. With Adsense, you can place them any place on the page.
     
    convergent, Dec 18, 2007 IP
  10. usasportstraining

    usasportstraining Notable Member

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    #10
    I suppose for the benefit of cpm. Look at the ad in the upper right of DP. I don't know that many people click on it.
     
    usasportstraining, Dec 18, 2007 IP
  11. w3bmaster

    w3bmaster Notable Member

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    #11
    Footer is the badest place to put ads ....

    Make them visible
     
    w3bmaster, Dec 18, 2007 IP
  12. usedmac

    usedmac Peon

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    #12
    I have found that a Google Adsense search box can do quite well on the footer of the page.
     
    usedmac, Dec 18, 2007 IP
  13. Adulu

    Adulu Peon

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    #13
    Adulu, Dec 18, 2007 IP
  14. Rasputin

    Rasputin Peon

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    #14
    I have adsense as part of a banner rotation in the header of a site (like the DP ads at the top of this page). CTR is not very good but CPC is quite high.
    The risk is that these ads are first in your HTML code and get the highest paying ads - so the highest paid ads are not being clicked, and those in the main body of your page, further down in the source, will tend to be lower paying.
    You can get round this if you put the code for the header lower in the source code and use css to position it.
    You should also try having ads in the header in quite a bold colour or with a coloured background to attract attention, rather than blending them in.
     
    Rasputin, Dec 18, 2007 IP