Yes. I have seen it a few times too. Considering the fact that Google has it's mirrors in almost all Indian regional languages, I guess we can expect more of them.
Don´t get surprised I hope there will be ads soon in other indian languages as well. They can definitely ignore Indian market
by the way...thats not hindi...thats gujrati..i thought u r an indian..u should have known that. but yeah they started showing local ads..good pick but wrong identification
this issue of businessworld has an article on this. Apparently sharekhan and ICICI are the one starting the concept to target Indians and make it more region specific.
Yes, I am an Indian, but in South India, I can't figure out exactly what the language, by most of the North Indian languages are much similar to each other..
Its nothing new., Every advertiser does like this, We advertise in every south indian language., The fun part is, Sharkhan uses region targeting in google which is inaccurate in india
You can now get domain names in Hindi, Gujurati and other Indian languages too (IDN) so Google starting to serve more ads in the local languages will be a bonus for those working on IDN sites and is good news for making the case that the internet is becoming truly global....
I was talking exactly about this in this thread. IMO, it is a waste of ad space to show ads in languages that people can't read. If it is an English site, I would prefer English ads on it.
region targeted advertisements.. don't worry, there will be ads in other Indian languages too very soon..