Do the words 'Ads by Google' have to be displayed? I am not talking about removing them or changing them in the code but otherwise obscuring them. I have looked in the TOS for anything that says otherwise but there is nothing specific that prohibits it. Am I wrong about this?
You aren't allowed to alter the code, therefore it must be displayed, unless you are a premium publisher (20 million page views per month, plus accepted by Google for it).
yes you are wrong...they have to stay.....at least until you become a premium customer with about 40 billion page views per second.
He means covering it up with a layer or so. And I am sure you are not because overwise google would have an option for it.
Just a clarification, there would be no altering of the code. City2 is right, we would most likely float a div over it. I think TooHappy is right also, while the TOS doesn't specifically prohibit this, it is not worth the risk and it's not like we are not making money. I guess I was looking for permission to be greedy.
But you are allowed to change the colors. To be safe, I suppose you should use the layout tool google supplies and let it generate the new colors for you. I think a person would be pretty safe, though, hand-editing the colors in the ads they've already generated for you.
If you read his post, he clearly states he wouldn't alter the code, just obscure it. For example an absolute-positioned div that is hovering over the ads by google part so you can't see it. I would strongly doubt that's allowed, though.
I've noticed that by changing the border color, you can find a dark color that will be very close to the color of the "Ads by Google" text and obscure it. If you make it too dark, the code makes the "Ads by Google" very light colored...however, there is this "inbetween area" of contrasts that make it very difficult to see the "Ads by Google". I still think it's best to just not bother trying to hide it. As mentioned earlier, you still can make good money with it there.
From https://www.google.com/adsense/policies "Elements on a page must not obscure any portion of the ads, and the ad colors must be such that any ad elements, including text and URL, are visible."
Why is this discussion even alive? It is more than clear that you just can't obscure that label in any way at all.
I find it amazing that Google gives us a way to monetize our websites where in years past we wouldn't make a dime and all I see is people trying to find a way to scam the system. If people would spend as much time writing content as they do "scheming" the internet would be a much better place.