i am seeing the ads which are general and all the pages of my website are having the same adverts. the website is news based and has lot of topics and i think i should see different ads, but only a few ads are seen since last one week. the targeting was alright a week back, but now as adsense is displaying the same ads on all pages, the is loss in click thru as well. anyone got any idea on how to increase the targeting. i dont believe that ads are not there as the website touches every topic. also, am not sure if all advertisers could shrink their budgets in just one week