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Ads and image placement - The official word from Google

Discussion in 'Guidelines / Compliance' started by sri, Dec 18, 2006.

  1. Mindaugasu

    Mindaugasu Well-Known Member

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    #161
    I have mailed Google with queastion about this and they answered today:

    Hi,

    Thanks for your email. To answer your question, yes, you're welcome to
    place Google image ads next to Google text ads. To clarify our policy on
    images next to ads, we ask that you exercise caution when placing images
    near the Google ads on your site, as AdSense publishers may not rely on
    deceptive implementation methods to generate clicks.

    To be specific, we ask that publishers not place misleading images near
    Google ads or use images that appear to be directly associated with the
    advertisers and their offerings. The use of such images may confuse users
    and result in unintentional clicks.
    SEMrush
    I hope this was helpful.
     
    Mindaugasu, Dec 23, 2006 IP
    SEMrush
  2. Tyler Banfield

    Tyler Banfield Well-Known Member

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    #162
    I just hate that although Google is cracking down on us using images, they are starting to place that ugly ass "Ads by Google" image inside of many ad units
     
    Tyler Banfield, Dec 23, 2006 IP
  3. Juan G

    Juan G Peon

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    #163
    They are not allowed "unless there is a clear distinction between the images and ads", as YahooSarah (from Yahoo) explains. They say: "The user must be able to tell the difference between the Ad Unit and other content on the publisher's page."

    This is similar to what Google keeps saying on what is not compliant: "... if it's in such a way that it looks like the images are part of the ads." (August 2005). "If your visitors believe that the images and the ads are directly associated... If the ads and the images appear to be associated..." (December 2006).
     
    Juan G, Dec 23, 2006 IP
  4. kiplarson

    kiplarson Peon

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    #164
    Thats too bad, then again I suppose that others would have already posted that they swapped to yahoo to do that.

    Are there any other ad programs that will let you do that?
     
    kiplarson, Dec 23, 2006 IP
  5. Juan G

    Juan G Peon

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    #165
    If you mean other ad programs with guidelines for your own images, probably others can say you. However, there are programs offering ad units with images next to ads (images served by them, mostly product images), such as Amazon Omakase, Chitika, ImgAds, etc. But either they are non-contextual, or contextual with poor targeting. The best contextual targeting is offered by Google's AdSense and Yahoo's YPN, especially AdSense.

    Google and Yahoo don't allow images that seem to be part of the ads, unless they are really part of the ads, of course. That is to say, images served by them, like in the experimental image+text ad units that AdSense has been testing, with appropriate, not confusing images. I think it's likely they will be available to all publishers in a later stage, given the effectivity of some image techniques if done correctly. Also, Yahoo does have ad units with suitable images next to ads, but they are currently only available to large publishers such as CNN (US Edition).

    On the other hand, in the case of normal site images, they can be near AdSense or YPN ads only if it's clearly visible that they are not part of the ads, in order to prevent any possible user confusion (see the quotes and links on my previous post). The recent article from Support on the official AdSense blog says for this situation: "Consider using a full border around your ads or changing your ad colors, for example."

    When in doubt, it's important to follow what AdSenseAdvisor (from AdSense Support) said on this matter: "So, if you have concerns about whether your site is compliant with AdSense program policies, feel free to email us with your URL. A specialist will be happy to conduct a review, and you will not be penalized."
     
    Juan G, Dec 24, 2006 IP
  6. Poline

    Poline Well-Known Member

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    #166
    Will clicks become more expensive, then?
     
    Poline, Dec 25, 2006 IP
  7. Mindaugasu

    Mindaugasu Well-Known Member

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    #167
    Dream On ;)
     
    Mindaugasu, Dec 27, 2006 IP
  8. shutzu

    shutzu Active Member

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    #168
    this could happen but with a few cents only, maybe some of the owners of MFA sites will stop investing in AdWords!
     
    shutzu, Dec 27, 2006 IP
  9. blogaddict

    blogaddict Guest

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    #169
    Well, I had a feeling this would happen eventually... I predict Google's stock price will drop because of this... as plain old google ads don't work very well. :(
     
    blogaddict, Jan 2, 2007 IP
  10. Juan G

    Juan G Peon

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    #170
    Another interesting example of ad network with images next to ads is Blogads (PageRank 7), mentioned on a DP thread.
     
    Juan G, Jan 4, 2007 IP
  11. khajeer

    khajeer Well-Known Member

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    #171
    This is not my website but would something like this work?
    portable-tech ^ com
     
    khajeer, Jan 6, 2007 IP
  12. rezx

    rezx Peon

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    #172
    Will make life harder for the scrapers - but think will bring the determined ones' success in the long term.
     
    rezx, Jan 8, 2007 IP
  13. NameWolf

    NameWolf Guest

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    #173
    After the new policy changes, as well as the HUGE CTR drop, we are experiencing a huge drop in eCPM as well. Ads paying $5+ per 1000 impressions are now paying less then a dollar ! If things dont' get better, I will simply start looking for an alternative.
     
    NameWolf, Jan 8, 2007 IP
  14. Icheb

    Icheb Peon

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    #174
    You do realize that eCPM doesn't tell you how much the advertiser is paying you, don't you?
     
    Icheb, Jan 9, 2007 IP
  15. realconect

    realconect Peon

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    #175
    I've seen a significant drop on my CTR since I removed the images. It's worse for sites in Spanish, because there's not so much traffic. I'll start looking for an alternative too
     
    realconect, Jan 9, 2007 IP
  16. adbie

    adbie Peon

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    #176
    what are the good alternatives? Does adbrite allow images beside their ads?
     
    adbie, Jan 10, 2007 IP
  17. chris20492002

    chris20492002 Guest

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    #177
    I dont think they have banned this yet but it wouldnt suprise me if they did.

    I know clicksor has banned this.
     
    chris20492002, Jan 10, 2007 IP
  18. maroon_cool

    maroon_cool Active Member

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    #178
    Really nice that adsense team clarify this thing....How many people are going to be taking down pics.... Thanks for the link.
     
    maroon_cool, Jan 13, 2007 IP
  19. wm007

    wm007 Guest

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    #179
    Oh ok, now the E-mail I got from Google made sense, because they said a certain page wasn't compliant, although they didn't say what it was exactly. I have mailed them though, still waiting for a reply.

    The only thing I could think of were the random, abstract and totally unrelated images in front of the ads. I removed them all. I knew something most have been changed, because I had this for over a year, also showed it to Google and they said it was 100% ok, even had a Google guy contacting me about improving my ads 3 motnsh ago, even he didn't mention anything. So things have changed... a pitty... I hope it doesn't affect my income too much (I don't think it will).
     
    wm007, Feb 3, 2007 IP
  20. wm007

    wm007 Guest

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    #180
    No, you're wrong. I've always used totally abstract images, totally unrecognisable as what it was and they still had to be removed.

    No, no, no, and a thousand times no. It's not allowed. I also had a clear border and they still have to be removed. In case you don't get it; it's over, zum Ende done, klaar, finito.

    Geez, how much bandwidth does your hosting plan have that you're so happy to get the extra bandwidth, 1 GB?

    You're wrong to think that way. Over one year ago Google told that my pages were compliant. 3 months ago I had a Google guy going with me through my site to see how we could improve the ads. Never one moment did he say anything about these images. In other words; it was still completely allowed, at least the way I set it up. Now they changed the rules.
    Ask yourself why they allowed it for such a long time. I still doubt that any abstract image (read abstract) is forcing people to click on the ads.
    I will do a test:

    - for one month I will have ads without a border
    - for one month I will have ads with Google's border, black

    Guess which one will have the highest CTR. I already know the answer. :rolleyes:

    It will prove again that it only helps to get the focus on the ads and not that it forces people to click. The only reason that I can think of that Google changed the rules, is because it's difficult to keep control over this, because thousands use abstract images, others use non-abstract images that are related to the ads and mislead the visitor. Just by saying "no more images" you can solve the problem all at once.
     
    wm007, Feb 4, 2007 IP