Hi, New to the forums and adwords. Can someone tell me how Google calculates which ads should be shown if I have multiple adgroups under a campaign? For example, I have one campaign that targets the UK and 3 adgroups targeting 3 different pages/sections on my site. I have a budget of £20 per day for the campaign. Which campaign will be shown the most? What if I want to use most of my daily budget on adgroup 2? Thanks in advance. C
You can only control budget at the Campaign level in AdWords. Google will use budget based on which Ad Group gets the most volume and clicks. If you need to control budget on the Ad Group level you have to pull the Ad Group out and put it in its own Campaign. I would let it run and see if one Ad Group is eating up the entire budget and then move that one out into its own Campaign if it is.