I am working on optimizing our jewelry website. I always hear that content is king, but I dont want to bog down my page with links to articles. would the best method be to write articles and submit the articles to article directories, or should I add them directly to my site, and just add an article section?
Submit some to article directories to build backlinks and put some on your site to beef up your content. As far as cluttering your site with links to articles, you shouldn't need tons of articles. You shouldn't need to link from your main page to each individual article either. Just create an "Information" section, or whatever you want to label it, and have a single link from your main page to the section, which is simply a page that has a link list of your articles hosted on your site.
Say your website is www.x-jewellery.com start a blog on site like blog.x-jewellery.com These days search engines are loving these kinda site with blogs..Thats why you see ebay and amazon like biggies also has this kind of service.Apart .. Strategy -- Get back links on this blog and give backlinks from the blog to main site..That would look natural to search engines and carry additional info abt a product as far customers part is concerned.