Everyone knows the process of ppc means that you need to get as many people visiting your site as you can, this can be done simply by looking for web designers who will offer very low cost advertising to you often for a few £££ a month for a small ad on their site. I think these opportunities are a good idea and personally have found them to be more cost effective than paying for rankings on google and the like. Plus is also means you are not tied into any contracts - everyone can afford a few quid and you can always see that your ad / link is online by checking the site its on, unlike search engine listings you cant see the real results. Just my thoughts.. Cheers Pen