Thank you all for stopping by in my post! I have a big big question and i need you guys and girls to give me your opinion and your experience! I do have a website selling products , I get about 1000 - (200 organic - 800 adwords+facebook ads) visitors per day with an average "add to cart" 40 carts and average sales 10 per day only. We run our website 3 years now and i think that something is not okay. Is it normal that the abandonment is so big? Just to let you know we do not show the shipping cost in the home Our product prices range are from 10$ to 60$ Bounche rate of the website is 35% In the main keyword our website converts about 0,7 to 1 % and we use discount coupons to boost sales, What is your opinion about that? Again thank you in advance for reading my post!
Try to analyze your traffic with Yandex Metrica counter. It will hint you the bottlenecks of your store, so you can remove them and improve your sales. For managing cart abandonment, you may do the following: — locate and remove bottlenecks on checkout page — get a cart restoration plugin (if your visitor leaves the store and returns, his cart is brought back) — force users to log in with facebook|twitter|gmail (or enter their email) and then send them a notification about an abandoned cart.
Your cart abandonment rate is a little high but depending upon your niche it may not be too far out of line. Regardless, I understand your desire to help your buyers finish the sales process. I agree with the previous post, a large percentage of abandoned carts is caused by site issues like speed, navigation, etc. Hopefully, you are using HTTPS and other trust building efforts like trust marks. HTTPS certs are just too cheep to not use. Adding trust marks shouldn't break your budget either. Do you make it easy to find your contact information, return or refund information and privacy information? You want to provide a trustworthy image to your buyers. If they feel at all uncomfortable, they will leave your site. You are already buying traffic. If you have access to and can afford them, retargeting ads may be an option for you. If prior visitors came close enough to enter data in the cart, maybe they just need a little reminder from a retargeting ad. You mention shipping. I don't think shipping cost needs to be on the home page but it has to be reasonable. And that is reasonable to the buyers, not you. With so much free shipping available, is it possible for you to cover that expense? Maybe you could test free shipping and no discount coupons if your margin is getting squeezed. You have enough traffic and sales to do some A/B comparisons. Test some of the above ideas for a few day to see how they influence your sales. Good luck on your site.