To make your website smartphone friendly, I suggest you to add QR Code to it. http://www.PageQRCode.com is an online QR Code generator service. Just copy and paste HTML code into your website/webpage. It is even not necessary to specify URL address of your website, the system will autodetect address of your website/webpage and encode it into the QR Code.
It's all over the US already. I use it since a couple of years. I use the Kaywa site to generate them since they were the pioneer...
Thank you for sharing this tool. I don't recall making QR codes for my site and then publishing them.