Adbrite Question

I dont understand why im getting so little money from Adbrie I Have Approved A Ad That Says This:

Ad Type: CPM Banner
Start Date: 07/06/2007
Cost or max bid: $10.00
Impressions: 10
Clicks: 1
CTR: 0.000%
eCPM: $0.60
Earnings: $0.01

I dont see why im only earning $0.01 for every click.
Help Would Be Great.

 

There's many reasons for this and you will only know the answer :

First log in and check that advertisers campaigns, no doubt he is targetting the ad' campaign (hence the ad may only be viewable by U.S visitors etc.)

a)The amount is CPM based meaning his highest bid per 1000 impressions, again can be complicated, basicly he has the highest bid which means his banners will be rotated first to his target audience, the amount he pays however is 1cent above the next highest bidder - and there might not be much competition for his specific audience, so if next highest bidder is 1cent then he will be paying 2cents (per 1000 impressions).

As to the above sample the banner has been displayed 10 times and the clicks don't count for much as it's CPM not Cost Per Click.

Basicly his paying you 1cent for every 10 impressions, 10cents for 100 or $1 for 1000 impressions.