We have just set up a "Featured Part" on our website and were thinking about using ad words to market that page/part specifically. Our site comes up number one in a lot of organic searches for outboard boat motors and parts. Does anyone have any suggestions as to how we should market the part? We are new to using ad words and are trying to understand the tool before we start using it. Anything you can do to help out would be greatly appreciated. Thanks.
How to market the part? I would think that is obvious. Bid on keywords such as "thinkamagig for thinkamabob" or in your case since you say you are selling boat motor parts "evinrude pull cord" or whatever the part is.