If you are purchasing AdWords and using Google Analytics, connecting the two of them together during the implementation or setup process is absolutely necessary. Once you have done this, the reports that become available are extremely powerful for those people within your organization who are responsible for managing/optimizing the performance of your AdWords spend. These reports provide specific information on the ROI or margin of your investment, the performance of your investment based on the position that your ads are being displayed, as well as the performance of different ad versions. The later, the Ad Versions report will be the focus of this post. The Ad Version report is found in the Traffic Sources section, inside the AdWords grouping. The report defaults to show you a graph of the number of visitors that have been driven to your site via your AdWords campaigns (you can change the metric being graphed to a handful of other choices if you would like). I thinks this could might help you! Thanks