Ad Versions in Google Analytics

Discussion in 'Search Engine Optimization' started by kattposh43, Sep 29, 2009.

  1. #1
    Hi All

    Can anybody tell me what is Ad Versions in Google Analytics?

    How could we use it in analytics.......

    And benefits of this extension

    [​IMG]

    Thanks in Advance
     
    kattposh43, Sep 29, 2009 IP
  2. dipali

    dipali Peon

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    #2
    I think ad version stats for "How do your AdWords ads (and other types of ads that you have tagged with the utm_content tag) compare against each other? AdWords ads, ads you have tagged, and "not set" (all other traffic) appear in the table. Ads with high clickthrough rates show that the copy is effective at getting the user to click, while high bounce rates, for example, indicate a need for landing pages that are consistent with what the ad promises."


    let me know if you have any question.
     
    dipali, Sep 29, 2009 IP