i want to figure out what is its importance and how to set effecitve ad text to run good adword campaign.
Most of all, it involves a great deal of thinking about why people would click on your ad. It isn't a perfect analogy, but in the radio broadcasting world you have 30 seconds to sell something and with a TV commercial the challenge is much the same. Thus, just which words -- and there has to be about only 100 of them -- will make someone say "Wow, now this is something I've gotta go and see." Not an easy task at all, but get it right and you've found the cheapest and most effective way possible to generate business. Duncan
I wrote 2 articles on basic copywriting for PPC ads: what not to do: http://www.sytesurge.com/semm-blog.asp?view=plink&id=124 what to do: http://www.sytesurge.com/semm-blog.asp?view=plink&id=126
I find myself spending a lot of type reading headlines in newspaper, magazine ads etc and keeping notes of good examples. This helps when I get writers block when doing my ads! Sara