Ad-Tech Miami 2008

Discussion in 'General Marketing' started by AffiliateSupportTeam, Jun 20, 2008.

  1. #1
    Hi Everybody,

    A couple of weeks ago we attended Ad:Tech Miami, and it was a very interesting show. It was very targeted to the Hispanic Market, but Google was also there to throw in some Universal Material. The most shocking statement from Ad:Tech Miami was that by 2013 Online advertising is going to be bigger than Radio and Television! Overall I thought the show was very good, well organized and great speakers.

    For those of you that have not been there, we did a 24 minute video report of the show, which you can check out here: http://www.affiliatesupportteam.com/blog/2008/06/ad-tech-miami-2008/

    For those of you that have been at the show. What did you think of the show, and how are you currently performing in the Hispanic Market ?
     
    AffiliateSupportTeam, Jun 20, 2008 IP
  2. Possibility

    Possibility Peon

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    #2
    I can believe it.

    I would really like to attend one of these expos, but being a full time college student it's hard for me.
     
    Possibility, Jun 20, 2008 IP
  3. AffiliateSupportTeam

    AffiliateSupportTeam Peon

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    #3
    Well most people pay the most for traveling :) we flew in from Amterdam:
    2 people first class
    extra luggage for the camera's etc
    hotel
    car rental

    That's the stuff that hurts :)

    But you know what; I haven't been on any business trip that didn't pay itself off. However I do agree with you that conference passes are relatively high and I really feel that there should be a student discount or something. I will pop this idea sometime soon :)

    Anyway, next month we're going to give away 2 conference passes for Affiliate Summit Social Media, so stay tuned :)
     
    AffiliateSupportTeam, Jun 20, 2008 IP
  4. narsticle

    narsticle Peon

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    #4
    i think the hispanic market will be huge.
     
    narsticle, Jun 20, 2008 IP
  5. AffiliateSupportTeam

    AffiliateSupportTeam Peon

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    #5
    It IS huge.

    We currently have two campaigns which we translated to spanish, and they are profitable. Not huge, but they deliver around $350 a day daily profit. This is a huge market opportunity..

    I wrote down some tips on converting you campaigns to hispanic campaigns here, as well as some tips from the Google staff: http://www.affiliatesupportteam.com/blog/2008/06/adwords-tips-for-hispanic-campaigns/

    How are you currently performing in latin america ?
     
    AffiliateSupportTeam, Jun 20, 2008 IP