Taking the cue from MSN ad center, google has also come out with ad scheduling in adwords, advertisers should first select their time zones and then they can schedule their ads to run at different times of the day with different bids. Is'nt that a great feature guys... https://adwords.google.com/support/bin/answer.py?answer=33227&hl=en_US
That's an awesome feature. I had just posted this as a wish of mine a day or two ago here on Digital Point. Here's the quip I got when I checked my Adwords account a moment ago...
It's about time. Some of my ads show better returns during the weekdays than the weekends. Now I can turn them off if I choose to do so.