I have had an adwords account for about 2 years. It was showing fine in the areas i wanted it to. Then a new ad started showing in my area and the number of clicks per day on my ad rock rocketed. I put all my ads on pause for a while and then put them back on. Thats the only change i made. Since then my ad has performed very poorly. It rarely shows. Why? What can i do?] Thanks in advance Ali
All it means is that your ad is not positioned high enough. Or, the people who clicked on your ads were limited and therefore most of them all ready click on them.
So how do you get it to show higher? The ad used to show top every or nearly every time. Since i suspended it, it doesn`t show. Its the kind of ad that won`t get clicked on alot but its useful to have up.
well, i think you should increase the bids since there are players buying the keywords at higher price than you.. try increase bids and see how it works...
Thanks, i`ll try that. Its odd because i paused one ad group out of several (basically the same ad targeting different towns) when i unpaused it it didn`t show. All the other ad groups show fine (top infact) against the same competitors.