Hi, I am new to Ad words. I have a website that i want to promote in different countries. Because of this i am questioning if i should make different campaigns or ad groups for these countries. I have set up some keyword phrases in English that i want to appoint to its own ad group. The next step would be to apply them to a set of countries. This is all still straightforward, but, what if i want to translate these ad groups to different languages for some other countries? Should i make a new campaign for every language? Maybe even more important, I assume the following search behaviour: English: Netherlands, Belgium, UK, Scandinavian countries, and maybe the countries i make translated keywords for (see below) French: France German: Germany and Austria Spanish: Spain and Portugal Dutch: Netherlands and Belgium So i expect that French people and the others search in their own language as well as in English. Is this an effective way of targeting European customers? And, do you think that people tend to search in their own language rather than English? My website sells products from China in bulk quantity, a truly third party supplier. Thanks. Rudi