I had an ad group running for 2 days and I got over 200,000 impressions on the content network alone on those days, plus about 400 clicks, which is a really good CTR for the content network. They weren't converting, however, so I tweaked the ads to make them more narrow (included the price of the product, etc.) The next day, I had zero impressions. Nada. I didn't change anything except for the wording of the ads, and I'm not using any trademarked terms or anything that sets off a red flag. So I paused that ad group and created another ad group and copied the keyword list over to see if it could jump around the supposed bug. But nope. Still no impressions after a day. How in the world did I drop from 100,000 impressions a day to 0? I don't get it. Has anyone else had this experience? I've emailed Adwords support, but they usually take a while to get back to you.
Content network takes anywhere from 6 - 72 hrs to approve. Sometimes never. When that happens I just make a small change and that usually gets the ad back into circulation. It's like they "forget" sometimes to check your newly submitted ad & it gets stuck in limbo...
That's good to know. Thanks! So if it doesn't jump start soon, I just need to make a small change to the ads?
When you edit an ad or create an ad it goes back into the review queue. ALL ads for the content network are manually reviewed. At the weekend it takes longer.
Ok, now they finally reviewed the ads and REJECTED them. Said they were pointing to a hacking/cracking site, when they obviously are not. Is there any way to appeal it? Anybody run into this before?