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Ad Group structure

Discussion in 'Google AdWords' started by piper20, Nov 17, 2010.

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  1. #1
    Hello,
    I'm new to ppc and need some help with my ad group structure. I'm bidding on travel terms such as luxury vacations, luxury golf vacations, luxury vacation rentals. Should I have a luxury ad group and include all of my luxury terms (luxury vacation rentals, luxury golf vacations, etc.)? Or, should I have a golf ad group, and a vacation rental ad group and include my luxury terms. Thank you for your help.
     
    piper20, Nov 17, 2010 IP
  2. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #2
    Try a golf vacation group, a luxury golf vacation group, a vacation rental group and a luxury vacation rental group.
     
    Lucid Web Marketing, Nov 17, 2010 IP
  3. gordi555

    gordi555 Active Member

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    #3
    I agree with Lucid, better structure there and more focused. Good advice!
     
    gordi555, Nov 18, 2010 IP